Zucchero «Sugar» Fornaciari
Zucchero «Sugar» Fornaciari's concert for Un'Estate da Re: the energy of the live show, the audience's voices and the monumental courtyard of the Royal Palace of Caserta.
The project
A major rock-blues concert in a historic setting: the energy of the live show and the emotions of the crowd, to be turned into a story.
Artide handled the full audiovisual production of the concert: live coverage with a language built on the band's energy, and interviews — with the organisers and above all with the audience, before and after the show.
No live broadcast: the material was made to live on after the night — an aftermovie of the concert and formats for the festival's social channels and communication.
In the field, a three-person crew with Sony FX6 cameras, plus drone footage over the monumental courtyard of the Palace.
A rock-blues show runs fast: the band doesn't wait, the lights keep changing and the best moments — on stage and in the crowd — happen only once. Three people had to always be in the right place.
The story also wanted real voices: catching the audience before and after the show, in the excitement of the night, and turning those reactions into editable material consistent with the rest.
What we did
Live coverage
Three Sony FX6 cameras on the concert: stage, band and crowd followed on the pace of the music, with the Palace courtyard as the natural backdrop of the story.
The audience's voices
Interviews with the audience before and after the show, plus the festival's own voices: the on-the-spot reactions that give the aftermovie the energy of the people who were there.
Aftermovie & social formats
Editing of the aftermovie and versions for Un'Estate da Re's social channels: assets that tell the story of the night and promote the festival's next editions.
